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RIM still a player for enterprise mobility

The BlackBerry line of smartphones has been all but left for dead in the consumer market, but the same certainly isn't true of the brand's reputation for enterprise mobility.

Industry News

We really enjoy the security and comfort that comes with knowing that our hardware can be accounted for. MaaS360's web based console lets us manage our iPads and Android tablets anywhere we can use a web browser. The sheer number of options available to use for the profiles makes us ready for any situation.

- Curt Parker, Information Systems, Pascagoula School District

RIM still a player for enterprise mobility

9 Sep 2011

The BlackBerry line of smartphones has been all but left for dead in the consumer market, but the same certainly isn't true of the brand's reputation for enterprise mobility.

According to a recent report from the Boy Genius Report, many companies continue to focus their enterprise mobility management programs on supporting BlackBerry devices, especially the new line recently released by RIM. Industry analysts have reported solid sales for the new BlackBerry OS 7 smartphones in the enterprise market, according to BGR.

"With the Bold 9900, the first compelling new BlackBerry in nearly two years for Verizon customers, we were encouraged as our checks indicated Verizon’s large BlackBerry enterprise base appears to have strong demand for the first BlackBerry OS 7 device on Verizon’s network," said Canaccord analyst Mike Walkley, according to BGR.

However, even the devices based on RIM's latest operating system haven't sold well among consumers, according to the report. That market is still trending toward Android-based devices and the iPhone.

RIM has long enjoyed a stranglehold on the enterprise mobility market. Not only are enterprise users comfortable with their BlackBerrys, but the devices' security features help ease the concerns of many IT departments.